Business Model Changes For MCB

by Shelley Morris - 

Several months ago, we changed the business model at Rock Rapids away from larger complex projects, focusing on smaller rescue type bodies, aluminum bodies, and products that are more in sync with what we do best.  Another “Just because we can doesn't mean we should” discovery.  Frankly, there were times when any sale was a good sale.  Not so much anymore.  We need things that fit for manufacturing and flow, and I know they will improve performance.  Rock Rapids has a pretty good order board at the moment, setting up for a good finish to the year.
You may not realize it, but Rock Rapids also supplies cut and bent parts, rotates, Dualock drawer sets, service truck bodies as well as more recently, aluminum service bodies.
I believe this shift will prove to be a good one.